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Instead, they were all big guides. So I chose to produce a guide that covered quite much everything there is to understand about keyword research, which assisted me split the leading three for this extremely competitive term. With that, it's time for our third step. Produce content that's various or better.

Alternative primary, you can produce something different. Choice number 2 is to create something much better. I'll describe. The majority of the time you wan na release something that's just way better than what's already out there. But in some cases it makes more sense to produce something totally unique. For example, a few months ago I found the chance keyword mobile SEO, and when I looked at the material competitors, I discovered that most of the results were list posts like nine ways to optimize your site for mobile.

In this case it made more sense to develop something various. So that's what I did. I invested two weeks composing this ultimate guide to mobile optimization, and since my content was completely various than what was already out there, it actually stuck out, which led to lots of shares on social networks, backlinks and Google rankings.

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For instance, a while back I wanted to rank for the keyword SEO tools. And when I looked at the content that was currently ranking I observed that many of them were lists of about 20 to 30 tools. Now I might've produced my own list of 20 of the best SEO tools, but I know that that would just mix in.

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Specifically I released this complete list of SEO tools. Over 180 in all.  Another Point of View  took about six weeks to test all these tools. It was type of ridiculous. However at the end of the day, that publish did actually well. In truth, it now ranks in the leading three for my primary keyword SEO tools.

Add your hook. This is an innovative SEO method so if you're new to SEO, you may wan na avoid this action. With that out of the method, here's how it works. You most likely currently understand that in general, pages with the most backlinks rank highest in Google. But how do you get individuals to connect to you? Here's an easy two-step procedure.